What Are Terpenes and Why Do They Matter?

THC and THCA percentages get most of the attention, but terpenes are arguably just as important to the overall experience of a strain.

What Terpenes Actually Are

Terpenes are aromatic compounds found throughout the plant kingdom, responsible for the smell of pine trees, citrus peels, and lavender fields alike. In cannabis and hemp, terpenes give each strain its distinct scent and flavor profile, from gassy and earthy to sweet and fruity.

The Entourage Effect

Many researchers believe terpenes don't just smell good — they may also influence how cannabinoids interact with the body, a concept often called the entourage effect. Myrcene, for example, is associated with relaxing qualities, while limonene is linked to brighter, more energizing profiles.

How to Use Terpenes When Shopping

If you've found a strain you love, look at its dominant terpenes rather than just its THC percentage. Strains sharing similar terpene profiles — even across different names or breeders — tend to offer a similar experience, which can help you find your next favorite.

Explore Terpene-Rich Strains

Our concentrate collection highlights the dominant terpenes and flavor notes for every strain we carry.

This content is for educational purposes only and is not medical advice.